Jojo Flores's journey is a remarkable testament to the power of Filipino values—hard work, a close-knit family, and passion.
A vinyl aficionado since the age of 13, his collection of over 15,000 records speaks to a lifelong love of music.
Growing up in the multicultural vibrancy ofMontreal,
his exposure to Disco, Funk, Reggae, Pop, and Soul laid the foundation for a 40-year DJ career that has propelled him to the global stage as one of the most celebrated figures in soulful deep club music.
**Early Years and Mixtape Stardom**
In the 1980s, Jojoflores began DJing in Montreal's downtown hotspots, honing his craft as a teenager. By his late 20s, his mixtapes had become legendary, capturing the ears and hearts of
music lovers. His work at the upscale boutique *Il N’y A Que Deux* helped him build connections, eventually leading to his iconic Thursday night residency at Di Salvio’s and the internationally acclaimed Therapy Sessions.
These milestones, along with his Peopl nightclub,
cemented his reputation as a rising force in the deep house scene.
**Global Recognition and Collaborations**
Within a decade, Jojoflores' professional achievements had escalated to global prominence.
Sharing the stage with legends such as Louie Vega, Black Coffee, Dennis Ferrer, Tony Touch, Kerri Chandler, he established himself as a heavyweight in the underground scene. His accolades include being named Notable.ca’s Best DJ, a three-time winner of the Pioneer DJ Stylus Awards’ House DJ of the Year, and Best International DJ by NYC’s Underground Archives.
**Brand Partnerships and Prestigious Events**
Jojoflores is an official Chanel DJ and the first-ever ambassador for Technics. Trusted by leading audio brands like Sennheiser, Denon, DAS Audio, K-Array, and Allen & Heath, he’s a sought- after brand representative. His signature soulful grooves have electrified prestigious venues like
Cielo NYC, Stereo Montreal, Dante’s HiFi in Miami, and global locations in Melbourne, Dubai, Brazil, and Athens. High-profile events featuring icons like Grace Jones, John Legend, Caetano Veloso, Bebel Gilberto, Roy Ayers, and The Jacksons, as well as corporate gigs for Christian Dior, DSquared, Apple, Hermes, Hugo Boss, McLaren, Ferrari, and Red Bull Racing, further highlight
his star power.
**A Multi-Faceted Empire**
Today, Jojoflores wears many hats. His YouTube channel, *GotSoulCafe*, has amassed over two million views, and his Twitch streams feature collaborations with John Jellybean Benitez and DJ Shortkut.
He serves as Music Director for premier establishments like Nacarat (Fairmont),
Marcus (Four Seasons), and Bar George. Beyond music, he co-owns Jun Jun Junior, Filipino restaurants, and HiFi Café GotSoul,
a burgeoning hub for DJs and artists in Montreal.
Despite his myriad achievements, Jojoflores remains grounded in his passion: “Playing music and making people dance is all I ever wanted to do.”
His story is one of resilience, creativity,
and an unwavering love for the craft that brought him worldwide acclaim.